Design Manifesto.

Design is not for the "Cool" people.



Design doesn’t decorate, its not here for the party. It isn’t easy. It’s not an alternative to a “real” job. It wont give you edge. It is not keeping Photoshop in your pocket and using it frivolously. It won’t make up for all the years in high school when you were un-cool. It won’t give you a “rad” haircut, or make you look good in those skinny jeans. It is not using comic sans. It does not follow trends. It is not sold at Hot Topic.
Although design may not solve world hunger, or put an end to war, it does carry the ability to change the way we communicate, which influences the way we think. As designers, we are also problem solvers, and it is the problems we choose to solve, and how we choose to solve them that define us. That being said, there are certain problems that exist in society, that we should place higher on our “ to do ” list, than others. We can choose whom we work for, what organizations we support, and whom’s problems we choose to solve.
Weather its designing a more legible subway map, or working for environmentally friendly organizations, exhibition designs for a children’s museum, design has the ability to serve society, and bring positive change. Designers are given the skills, and the tools to be great problem solvers, thinkers and innovators, but it takes more than skill, it takes initiative, and commitment to the art of communication. It takes recognition of the power we hold, and a desire to channel that power, and use it for good. It is much more rewarding at the end of the day to see the product of our great problem solving skills hard at work, educating or informing, rather than stacked on the shelf of hot topic, or on the box of cigarettes.
Design is informative, it sets its own trends, and it breaks and makes boundaries. It is smart; it is not for the weak. It takes time, patience, and collaboration. It solves problems. It is form that follows function. It is about organization, or lack thereof. It is embracing possibilities and crawling outside the box. It is about change. It is a way of life. Design benefits society. It is widespread. It can speak louder than words, and it can make the world a better place.